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3 Crucial Reasons to Use Split Testing in Your Email Campaign

3 Crucial Reasons to Use Split Testing in Your Email Campaign

In a constantly changing world, finding a balance between traditions and new approaches is crucial. The same rule applies to marketing. Such innovations as chatbots may appeal to customers with novelty and capacity, relying on existing services, determining new...
Turbo Charge Your Marketing with a Chatbot

Turbo Charge Your Marketing with a Chatbot

That’s it – they are among us. The invasion has begun, and they are taking over. You woke up in a chatbot world. But fear not. These AI (Artificial Intelligence) conversation partners embedded into the messaging applications come in peace. The internet has exploded...
Why We Love Email Automation

Why We Love Email Automation

Sometimes people just don’t quite get it. “Why should I spend my time on building complex email automation systems when the right client may be just one phone call away?”  Well, you could have got away with this 10 years ago. But not any longer. Today businesses have...